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Meet your Hosts
JOHN AMICO, Sr.
JOHN AMICO, Sr.
JOHN AMICO, Sr.
John Amico is the patriarch of the Amico hair care dynasty.
A pioneer in professional product manufacturing, salons and beauty schools, John Sr. has spent the past 60+ years helping to shape our country's approach to beauty.
A well known guest and competition artist, John Amico has won international awards in the US and in Europe. As an i
John Amico is the patriarch of the Amico hair care dynasty.
A pioneer in professional product manufacturing, salons and beauty schools, John Sr. has spent the past 60+ years helping to shape our country's approach to beauty.
A well known guest and competition artist, John Amico has won international awards in the US and in Europe. As an influential leader in the beauty industry, his life's work has been dedicated to protecting stylists and salons from diversion.
His goal is to enrich professionals' lives, starting at the very beginning of stylists' careers as an enthusiastic promoter of beauty education.
He "walks his talk" in everything he does. He shares his unique perspective for not only surviving -but thriving- in the beauty business in the 21st century.
JOHN AMICO, Jr.
JOHN AMICO, Sr.
JOHN AMICO, Sr.
Johnny Amico started working in the salon as a child and in 1978, at the age of 12, he was working in the John Amico Professional Haircare product warehouse.
He later attended beauty school and worked as a salon manager.
After graduating with a bachelor's degree in marketing from Bradley University, he worked as the
Vice President of a 17
Johnny Amico started working in the salon as a child and in 1978, at the age of 12, he was working in the John Amico Professional Haircare product warehouse.
He later attended beauty school and worked as a salon manager.
After graduating with a bachelor's degree in marketing from Bradley University, he worked as the
Vice President of a 175-unit national salon chain. He later received his MBA in Finance from DePaul University, and is currently the president of
John Amico Professional Haircare. John Amico Jr. has devoted his 35-year career to enriching professionals' lives through beauty, goodness and business systems.
SCHEDULED Speakers & Guest Artists
GABBY ROSELY
anastasia kim
GABBY ROSELY
Gabby Rosely, corporate manager turned international volunteer turned speaker & communication coach, is known for her interactive keynotes & workshops that help professionals communicate across generations, lead with confidence, and build meaningful relationships. Blending emotional intelligence, authentic communication, and practical strategy, she helps leaders & multigenerational teams build trust, improve culture & collaboration -- and have a fun time doing it!
Gabby's presentation at John Amico's Chicago Chicago 2025 will address "Bridging Communication Gaps Across Generations." This interactive keynote presentation is designed to give you the tools and strategies to communicate effectively with the four major generations in the workforce. Our deep dive into the experiences, preferences, and communication styles of Boomers, Gen-Xers, Millennials & Gen-Zers paired with the three elements of Conscious Communication will help you to improve trust, relationships, and business outcomes (including sales, client retention & more)!
HANS BURKERT
anastasia kim
GABBY ROSELY
Hans has taught and coached thousands of salon professionals, and has performed several hundred thousand consultations and mentored hundreds of cosmetologists, salon owners and managers on how to -turn passionate creativity into predictable income; -communicate effectively with your clients and coworkers; - create a raving fan base for your business; - control your time, your talent and your income; -easily increase salon revenue that allows you to enjoy more of life's options.
Hans has authored two books for salon professionals: "Career Building Jump Start" and "Develop Your Professional Image." A third book, "Level Up, Financial Literacy for Salon Professionals" will be published in Spring of 2026.
When Hans is not speaking, coaching, teaching or mentoring, he is outside in nature. He has a soft spot for Basset Hounds and enjoys tending his micro greens garden. He is an experienced hobbyist beekeeper and can be found among his several backyard hives in his down time.
Hans Burkert will discuss "Transforming Passion and Purpose into Profitability" on the Main Stage on Sunday and offer a deeper dive into creating a business plan in a breakout class on Sunday afternoon.
anastasia kim
anastasia kim
anastasia kim
Anastasia is a third-generation colorist --- she followed in the footsteps of her grandfather, John Amico and her mother Lisa. She built her foundation on the South Side of Chicago where she learned to work with ALL textures. She specializes in balayage, color corrections, and vibrant custom color, and works with all textures to create pretty, blonde hair and natural colors.
Anastasia also specializes in creative color like rainbow hair.
With expertise in hair color and trichology and over a decade in education, she combines artistry and science to craft personalized, healthy color transformations.
She will be presenting four NEW BiovtaShine shades straight from Italy and will demonstrate the color transformations on stage!
SCHEDULED Speakers & Guest Artists
BART FOREMAN
RHONDA MURPHY-DAVIS
SHERINE BICHARA
Bart Foreman is no stranger to the beauty industry. He founded and owned Group 3 Marketing, a boutique marketing agency that developed retention and growth solutions for all segments of the beauty industry and specialty retailers for almost 30 years.
In 2016, he founded EndGame Marketing Solutions, a marketing consultancy that continues to support the beauty industry.
Bart is a prolific writer about all things relating to salon marketing and business growth strategies, and is considered a pioneer marketing thought leader. He is a graduate of the University of Michigan and earned his MBA from DePaul University here in Chicago.
SHERINE BICHARA
RHONDA MURPHY-DAVIS
SHERINE BICHARA
Sherine Bichara is a cosmetic chemist, licensed esthetician, and founder of Elixer of Life, a results-driven organic skincare line. With over 30 years of experience in the beauty industry, Sherine has dedicated her career to developing effective, high-performance skincare products for both retail and professional backbar use. As an educator, formulator and passionate advocate for clean beauty, she blends the essence of the Tree of Life with the power of gemstones to create formulas free of fillers, focused solely on pure, active ingredients.
Join Sherine Bichara for an introduction to Elixer of Life, a results-driven skincare line made for professionals who want clean, effective, and elegant formulas. Discover what makes this brand different, how it supports both estheticians and cosmetologists, and why more beauty pros are choosing Elixer of Life for their back bar and retail shelves.
Sherine's Main Stage presentation explore "Skincare with Purpose, Created by a Pro for Pro." Sherine will spark your curiosity and set the stage for deeper beauty and skin care education throughout the show.
Sherine will also present three different breakout classes: (1) Elixer of Life: Who We Are -- How to Use Your Back Bar and Retail Products, (2) Skin Decoded: How to Read the Skin and Recommend the Right Products, and (3) Skincare with Purpose, Created by a Pro for Pros.
RHONDA MURPHY-DAVIS
RHONDA MURPHY-DAVIS
RHONDA MURPHY-DAVIS
Rhonda Murphy-Davis is the Educational Director for John Amico Professional Haircare. She presents classes monthly teaching product knowledge, color theory and special applications (lightening, toning, balayage, etc.) of BiovitaShine Color from Italy.
Rhonda will be teaching several breakout sessions on hair color techniques and she will also reveal several NEW products at this year's Chicago Chicago event!